My services

As a Multidisciplinary Designer, I design solutions that drive outcomes through in-depth user research, prototyping, workshop facilitation, and creating digital assets.

ui & prototype design

In the beginning, it's best to start with simple prototypes to explore concepts and test early.  Later on, move on to more detailed prototypes that closely resemble the final product. Prototypes are used to test usability and refine the user experience as well as development.

  • User Flow &  Experience Mapping

  • Rapid Concept Visualization

  • Low to High-Fidelity Wireframing

  • UI Design for Web Applications and Native iOS & Android

  • Interactive Prototyping (Low to High-Fidelity)

  • Design System and UI Style Library

  • Usability Testing: Task-based, Unmoderated, Remote, A/B Testing, Heuristic Evaluation, Eye Tracking and Heatmap Analysis

  • Prototype Validation and iteration based on user feedback

  • Industry-Standard Tools: Figma, InVision, Axure, Hotjar, Lookback, UserTesting, Maze, Crazy Egg, Userfeel

ux research & insights

From conducting generative research during discovery phase, or weekly, research is essential to understand user needs, behaviors, and motivations. Research assures that you are focusing in the right problem and significantly contribute to the overall success.

  • Problem space definitions

  • User personas & Empathy maps

  • Generative, exploratory, and field research

  • User Journey maps

  • User Interviews

  • Surveys & Data Analysis

  • Competitive analysis reports

  • Affinity diagrams for data synthesis

  • Task analysis and user flow mapping

  • Usability metrics collection and analysis

  • Heuristic evaluations based on universal principles

  • Insights Report with key findings and recommendations

“I had the pleasure of working with Sofia on a newly formed product team where she absolutely excelled at workshop facilitation and, for me, set a benchmark that I compare every workshop I participate in to this day.”

— Aileen Pönack, Product Owner SAP BI at 50Hertz GmbH

web & media design

Tailored web design and asset creation services. From selecting the right platforms for your website to crafting eye-catching photos and videos for social media, the goal is to assist you in establishing a strong online presence.

  • Website design with Squarespace, Wix, or Shopify

  • Customization of design templates

  • Newsletter design

  • Social media banners

  • Presentations

  • Deck materials, ads, etc.

  • Infographics & Illustrations

  • Mockups

  • Social media content calendar & designs

  • Photography, visual storytelling & video editing

  • Client training & documentation/how-to-guides

workshop facilitation

As a workshop facilitator, I design and lead dynamic, collaborative sessions that unlock your team's collective brains. With proven methods and creative activities to foster ideation, challenge existing assumptions, and create solutions together.

Workshops can be offered in-person and virtually, and each workshop shall be carefully tailored to meet your unique objectives. Before beginning, I like to conduct a pre-session consultation to set clear goals together. During the workshop, I use collaborative tools (Miro, Figjam, Pomodoro, and Post-its) to facilitate a productive experience.

After our session, you'll receive a detailed report with key insights, breakthrough ideas, and actionable steps. My goal is to make sure that the outcomes of workshops lead to meaningful results for your team.

Your Customer Journey Mapping

Create a delightful service/product

Collaborative Problem
Solving: Ideation

Prototyping Ideas:
Sketch & Test

“Sofia was the driving force behind the entire design process, demonstrating an unparalleled commitment to meticulousness and detail. Her structured and rigorous approach to design ensures that nothing is overlooked”

— Pierre Kolingba-Froidevaux, Acoustic Engineer at Berliner Senatverwaltung MVKU